As the US prepares to begin selling plastic-free, carbon-neutral, and energy-efficient belting, a new industry group is making its case for the product.
“The green belter is going to be the answer to the global climate crisis,” said Matt McInnes, president of the Green Belting Industry Association (GBIA), during an interview with CNBC’s John Harwood.
The GBIA represents brands such as Belted, SWEAT, and T-Rex.
“This industry is booming and there’s just no way to put a dollar figure on it,” he added.
“We’re seeing the industry expand.”
A number of environmental groups and other groups have long warned against belting in the face of climate change.
But the industry is in the midst of a surge in demand, particularly among women who want to make a statement against the plastic industry.
The American Heart Association (AHA) last month announced that it will allow belting as part of its certification program.
The industry’s leaders say that the new certification process has given the industry an edge in the fight against climate change, and that consumers are more willing to buy into the new belting.
“Belting has been one of the few industries that’s able to really, really address the issue,” said McInne.
“There’s a growing awareness of the problem.”
The industry has also been quick to take advantage of the latest technology.
According to the Green Belt Institute, the industry has been able to develop a number of new products.
“Green Belting has an advantage when it comes to manufacturing and product innovation,” said GBIa’s McInnis.
The company also has been making strides in the green belt.
According the company’s website, it has invested $1.5 million in the Greenbelt, which encompasses an area of land in western New York State that covers an area that contains roughly 25,000 acres.
McInns says that he and his company are building a number more properties in the region.
In addition, the company is expanding its business into other parts of New York, including the Bronx and Queens.
“I’ve been able not only to increase my brand awareness, but I’ve also been able increase my sales in the Bronx, and I’ve been adding to my product line,” said McKinnes.
“A lot of the new green belt products we’re adding are for people that want to wear the greenbelt but don’t want to do a lot of things like belting.”
The company has also begun marketing its products to the public.
A recent billboard on the Bronx’s West Side features a green belt with the word “green belter” and the slogan “Green belt for you, not me.”
“We’ve also developed a brand that’s very much aligned with the people of the Bronx,” said Michael Coughlin, vice president of marketing for the company.
“And I think that’s really been really important for us to have our brand be so recognizable.”
The billboard was installed by the Green belt Institute, a New York-based organization that seeks to improve access to green belts.
It was commissioned by the Bronx Community Board 2, which was recently designated as a priority community by the US Department of Housing and Urban Development.
“When we have a lot in common with other neighborhoods, we can have an effect on people,” said Coughlyn.
“So, I think people are really excited to get out and see what’s going on, and see if they can connect with it.”